Product Market Management for Companies
For small and medium-sized South Korean product and technology companies looking to expand into the American market, we help identify the proper opportunities, advise on how to adapt the product for an American audience, and manage the logistical complexities of importing products into the United States.
Understand the market.
- Market Research
Research and report on U.S. market opportunities.
- Product/Market Fit
Advise on which products in your portfolio help satisfy the needs of which market segments.
- Business Planning
Comprehensive planning on how effective expansion into the U.S. marketplace works.
Managing the legal compliance requirements for distributing your product.
Meet all essential product requirements in the form of directives, regulations, certifications, and harmonized standards for a product in the USA.
Adapt your brand.
- Localization Services
Shaping your product to the cultural sensibilities of the American consumer, including messaging, packaging, and product experience.
- Product Branding
Development of a new brand for the American audience.
- Marketing Planning
Comprehensive marketing strategy, including product positioning and communications tactics.
Market and distribute your product.
- Direct Hub for U.S. Export
Finding the most cost-effective method of getting your product into the United States.
- Government and Corporate Sales
Finding buyers for your product within federal, state and local governments and with major U.S. companies.
Establish your presence.
- Establishing U.S.-based Operations
Acting as an agent for your company to establish a U.S. base of operations to unlock more business opportunities.
Finding the best personnel in the industry to manage business operations from inception to business stabilization.
Sales, marketing, project management, and vendor management.
Networking, negotiations, partnerships, cost-saving and profit maximizing.
Kickstart your creation.
Identifying sources of funding investment funds in early-stage startups in connection with top technology and design universities.
Bringing your technology or products to the market.
Connecting you to the proven industry leaders that can help turn your ideas into reality.
Luceque leverages a trusted network of advisors, selecting the appropriate expertise for your sector and management needs. Think of us as global business connectors. We bridge the divide between your company and the U.S. marketplace with the partners you need to do it.
We can manage the entire process end-to-end or help you with specific product market barriers, such as licensing, localization, and logistics.
I would definitely recommend Luceque to anyone who wants to boost sales performance. Our company’s overall sales were on a downward trend during Covid-19. However, things changed when my business partners introduced me to Luceque. Luceque provided new market opportunities in the US by connecting us with great buyers. We were able to sustain growth in difficult times when the world shut down during the pandemic.
The great market performance in the US led us to even more opportunities, we were able to connect with the Red Cross for additional large orders. Thanks to Luceque, we became a driving force not only to enter the US market but to develop various products to expand our business.
We have been working so hard to export to the US for the past 5 years, but we were still stuck in a rut. Ever since Luceque helped us gain a good reputation, it became very easy to develop new markets. We were able to establish trustworthiness from our orders with the US government procurement agencies through Luceque. I am really happy to have expanded our presence in the US and it became one of my biggest buyers!
I take a lot of pride in our product and am confident with our technology, but we didn’t know how to get it to the US consumers.
Luceque guided us on regulation and certification requirements; and helped us with rebranding and repacking that tailored to the US local market. We were finally able to establish legitimacy to get meetings with buyers.
Most of all, we were glad we can get our product to market because we know our product can make a difference in people’s lives.